Lapima: New Arrivals to start the year

We have news to share with you.

2025 has begun, and with the new year, many exciting updates have arrived at our optical stores. New brands, exclusive models, and changes in our locations. One of the most exciting new arrivals we’re thrilled to share is Lapima, a brand founded in 2016 by Brazilian entrepreneurial couple Gisela and Gustavo Assis.

It is an independent, authentic, and high-end luxury eyewear brand based in Brazil, specifically located in Campinas, São Paulo. The brand produces 100% handmade eyewear, designed by a creative team led by Gustavo, whose work is inspired by his unique perspective on the world. The architecture and visual arts of the country’s culture are present in every piece of Lapima, which serves as an invitation to (re)discover life in a poetic and bold way.

For Lapima, achieving the highest quality standards is essential. To do so, they have trained and continue to train local artisans in their community to craft the pieces in their workshop, ensuring that the finest design details are transferred to the organic cellulose acetate, always paired with internationally certified lenses.

After explaining how they work, what inspires them, and their goals, it’s easy to understand why this brand had to be part of our spaces. Their proposals won us over, and we wanted to feature these special and meticulously crafted glasses. Stay tuned, as we’ll be interviewing the creators soon on our blog!

Take a look here.

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